Following the flattening of both the iOS software which powers iDevices and Jony Ive’s title (nowshortenedto SVP of Design), Apple seems adamant to remove shine and gloss across its marketing communications and visual communication channels.
Aslight revampof the online Apple Store for Father’s Day was obviously a sign of things to come as the company has now tweaked the appearance of a number of support pages on its website – again, adopting the simpler two-dimensional appearance reminiscent of iOS 7…
iDB, along withother publications, was tipped about the flattening of Apple’s Support web pages this morning.
Check out the new-look Manuals section below.
The changes have been seemingly applied across different Support sections, includingDownloads,Manuals,Tech SpecsandVideos.
Even the topmost navigation bar appears slightly re-worked for a more 2D appearance.
Earlier in May and just in time for Father’s Day,Apple changedthe look of the online store homepage with larger thumbnails, more white space and all-round simpler look.
Let us know down in the comments should you spot additional changes on Apple.com.
Off topic, theWWDCVideos account on YouTubemade rounds this morning.
As it surprisingly hosts Apple’s official WWDC 2013 session videos, the news prompted watchers to speculate whether or not the firm is operating that account given the NDA nature of these clips.
