Casiomakes a lot more than calculators these days and the G-Shock line of watches is as iconic as things come, but did you know that you can now kit your metaverse avatar out with a G-Shock watch of its very own? Probably not, but you can. And Casio has opened a special store of its own to help you do it.
The new Casio G-Shock Store is going to open for business on 6 October via the social virtual reality platform VRChat and it’ll allow people to choose a G-Shock to suit their tastes and even customize it if they can’t find a ready-made solution. You can’t dothatwith a real G-Shock, can you?

A whole new watch reality
Casio announced the new G-Shock VR store in apress releasethat outlined exactly what it will offer when it comes online. The new store “will provide a watch customization service that allows users to combine different components to create their own personalized G-SHOCK watches, as well as to see how their VRChat avatars look wearing the watches they created,” Casio says. And people will be able to go a step further and “purchase watch components as digital items for use in VRChat at the official Casio online shop on BOOTH, a global online marketplace for creative endeavors, to create virtual G-SHOCK watches that can be worn by their avatars in the G-SHOCK STORE and other VRChat worlds.”
If all of that sounds like your cup of tea you’ll need to be a VRChat user to get involved. It’s apparently the world’s largest social virtual reality platform and Casio is quick to point out that this collaboration is the first time a watch manufacturer has opened a virtual space on that platform.
While this is obviously all aimed at virtual items, Casio will also highlight real-world watches that people can go elsewhere to buy and put on their actual wrists.
As for VRChat, it’s available for use on Steam VR,Meta Quest,Meta Rift, and other headsets.