ESPN, Fox Sports, and Warner Bros have announced they are partnering to create a newlive TV streaming servicethat’s all about sports. It doesn’t have a name yet, but the platform will include the sports-centered channels each company owns, and the plan is to launch it in the fall.
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All the live sports you could want to watch
The four largest North American sports will feature most of their games on this new streaming service fromESPN,Fox, andWarner Bros.
That includes National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB) games. The key here is it’s not every game from these leagues, just the national broadcasts and the playoff games. There will also be plenty of National Football League (NFL) games on the service, including four of the next five Super Bowls and the 2026 World Cup.
The new service will feature other sports, too, like PGA Tour golf, NASCAR, college football and basketball, and professional tennis.
Games to expect
Here’s a full list of all the live events that will be available:
No à la carte options
“It’s being billed as an all-in-one service… but most of those channels struggle to draw eyeballs when there isn’t a live sporting event.”
How much will the new sports streaming service cost?
Sports streaming can quickly become an expensive hobby, so the price here will really be a major pro or con for this new sports streaming service. Unfortunately, a price wasn’t announced yet, and guessing one isn’t straightforward.
Max is currently offering access to live sporting events that are normally available on Warner Bros-owned channels. You can stream these games via the Max app for a $9.99 per month subscription. For ESPN and Fox Sports, this new sports streaming venture will be the first time their sports channels will be available to stream outside the cable-like live TV streamers such as YouTubeTV.
While you might think separating the sports channels from all the cable channels you don’t want would save you money, the sports channels are the most expensive parts of your cable package. One of the reasons ESPN and Fox have been reluctant to stream their sports is because they can’t or won’t offer them at a cheaper price without undercutting what cable providers are currently asking from their own customers.
Cable is still a valuable revenue stream for all these companies. They won’t ruin it by chasing streaming. According to the Athletic, ESPN has flirted with the idea of adding their live channels to itsESPN+ streaming app, but for a $25 to $30 monthly subscription.
Add it all up, and this new sports streaming service will be more expensive than what people might expect. If it costs $30 a month, it can still be a great deal for fans who are only interested in sports. You could also supplement with Paramount+ and Peacock subscriptions throughout the year, to get additional sporting events that NBC and CBS have the rights to stream. (Both those subscriptions start at $5.99 per month.)
Even Apple TV and Amazon Prime now broadcast games.
“You’ll still need to flip between live TV streaming apps… which is super annoying on NFL Sundays.”
You’ll still need to flip between live TV streaming apps in this case, which is super annoying on NFL Sundays or for upcoming events that coincide (like March Madness and the Masters golf tournament). In my opinion, if the new service is more expensive than $30, existing live TV streaming options will look a lot more palatable, especially when you can watch four games at once with YouTubeTV’s multiview feature.
This is the best YouTube TV feature you’re not using
Now that I’m knee-deep in the best sports seasons, I can’t miss a single game. So, here’s how I use YouTube TV to watch multiple games at once.
For comparison, YouTubeTV is currently the best bet for sports fans looking to stream every game. It costs $72.99 per month in the US, but it includes access to every other sporting event you’d see on cable, including games on NBC and CBS, as well as features like the ability to watch multiple broadcasts at once, a full line-up of live TV channels with limitless recording, and a catalog of films and shows to stream.
Do we even need something like this?
The ability to quickly flip between games like you can with cable is important to sports fans, but one-place sports streaming doesn’t exist, and it still won’t even with this service, because we’d be missing NBC and CBS broadcasts.
A new ESPN, Fox Sports, and Warner Bros streaming app would bring us closer to a cable-like experience, with the ability to channel-surf through multiple (but not all) games, potentially expensive monthly pricing, and no à la cart options. So, is that a good thing?
“This very much feels like a repackaging of the sports section of your old-school cable package.”
Yes, this is an exciting time for cord-cutters, who will be able to easily stream ESPN and Fox Sports live games and more, but this very much feels like a repackaging of the sports section of your old-school cable package. Not a lot of choice, and yet another thing to pay monthly.
