When Steve Jobsstepped downas Apple’s CEO this past August, investors panicked. How could the Cupertino company continue its run of greatness without the man that started it all? Two words: Tim Cook.
The Wall Street Journalpublished an interesting article yesterday that looks at Cook’s impact at Apple during his first two months as the company’s Chief Executive Officer. And it sounds like he’s off to a good start…
Although Cook promised that Applewouldn’t changeunder his tenure, theWSJsuggests that the company won’t exactly be the same either.
Here’s an excerpt from the article:
“In recent weeks, Mr. Cook has tended to administrative matters that never interested Mr. Jobs, such as promotions and corporate reporting structures, according to people familiar with the matter. The new chief executive, 50 years old, has also been more communicative with employees than his predecessor, sending a variety of company-wide emails while addressing Apple employees as “Team,” people close to the company said.
Mr. Cook has also displayed some different corporate philosophies from Mr. Jobs. The new CEO recently announced a charitable matching program promising Apple would match employee donations to non-profits of up to $10,000 a year, starting in the US. In contrast, Mr. Jobs said at a company off-site last year that he was opposed to giving money away, according to a person who attended.”
Cook may not be the visionary that Jobs was, but he is more than capable of running Apple. Not only has he been with the company for 15 years, he is also thereason behindits low supply costs and high profit margins.
And as for future Apple products, well Cook has anall-star teamof visionaries to help him out. From Johnny Ive to Scott Forstall, almost every person responsible for Apple’s success is still right by Tim’s side. Yeah, we’d say that Apple is in good hands.
