YouTube Premiumis a handy service if you enjoy watching videos ad-free and listening to tunes onYouTube Music. If you’ve been using the service for a long time and have a special subscription rate dating possibly back to 2014, it could now be in jeopardy.
YouTube has begun to notify early adopters of YouTube Music in Europe about an upcoming price hike (viaTheVerge). So if you’ve been paying a special lower rate, you’ll soon see a price hike to €10.99 a month, the current standard price for the Music Premium plan. YouTube is giving notified users a three-month grace period before the new hike goes into effect, meaning they’ll have until early next year on the old rate still.
YouTube Premium
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A history of price hikes
Streaming services don’t like to stay the same price for long
YouTube Premium has had price hikes before in the past, and this surely won’t be the last time either. In December 2023, users who had Google Play Music or YouTube Red subscriptions, that turned into YouTube Premium, lost their special subscription rate and had to start paying the $13.99 monthly fee for YouTube Premium in the new year.
In 2023, YouTube Music Premium and YouTube Premium got a price increase, making their monthly rates $11.99 and $13.99 a month respectively. So if you’re still on a $7.99 rate, or a similar rate internationally, hold it close. YouTube might be emailing you soon.
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YouTube Premium doesn’t carry nearly the same value it used to – my wallet and I both agree.
